“Build it and they will come” works out in the movies, not so much in the real world. Startups and companies spend a lot of time and money strategizing, designing, and building so you have to wonder why don’t they come, buy or download? Or come back?
What is missing?
I was recently retained by an established publisher to create a digital platform for their print books. The project included crafting a strategic plan*, designing a project roadmap, assembling a team of IT, design, and marketing companies, and overseeing the development of their digital app, eCommerce site, and launch strategy.
I was at times an acting COO, CTO, CMO, CIO but with each hat, I brought along VOC.
VOC- the Voice of the Customer. It sounds so simple but how many times have you tried to navigate a website, buy something online, download an app or talk to a customer rep on the phone and quit because it was too difficult, too confusing, or took too many steps?
As you hung up, walked out, or clicked off you thought “who designed this?” GRRRR!
Who designed it? A start-up with a great idea, a restaurant that decided to build a mobile app, a company that wanted to add an eCommerce platform or a business that grew too fast. They planned, hired, designed, and launched because they were sure they knew what their customers wanted. They just forgot to ask the customer.
And that’s what Don’t Bang Your Head is all about. Being the customer’s voice at every step of the process.
I started Don’t Bang Your Head to bring the VOC to every project. From “we need a digital eReader for our publishing business” to designing the app’s roadmap, to finding and hiring a dev team, to supervising the development, to testing, testing, testing, and then testing, and then finally to identify the perfect marketing group to help bring it to market…..Don’t Bang Your Head is always the trusted independent adviser.
Every company needs an internal “voice of the customer”. Someone that can put themselves in the clients’ shoes and recommend or optimize approaches. Marcy is just that person. Her pulse of the market is beyond amazing. Couple that with her work ethic and creativity, and you will have an exceptional resource. Siamak Farah CEO AT INFOSTREET, INC
What makes Don’t Bang Your Head Consulting unique is our experience+expertise+approach.
Years of working with all the modalities involved with the conception, building, and launching apps and driving companies have taught me how to build and supervise whatever team of experts my client needs to accomplish their objective. And my experience raising capital, building and operating companies taught me that successful companies are built on sound financial foundations.
I always serve as an independent broker. I bring my passion to every project whether developing an app, creating a digital platform, or brainstorming with a startup turning that ‘great idea’ into a viable business.
Or, more often than not, turning down a project that I don’t believe can succeed for a host of reasons.
When MedMaster medical book publishers decided to take the necessary steps to transition into the digital world after 40+ years of print books, we were fortunate to find Marcy at the right place and right time. From assisting us to layout the scope and potential of our new digital business model to vetting several web developers and being the interpreter between the “techies” and the publishers, to her creativity and thinking out of the box strategies,
Marcy is a valuable asset to any company looking to grow. She learns who you are at an exceptional speed and is courageous enough to continue asking and learning to get all the details down about who you really are as a company. It doesn’t hurt either that she’s extremely responsive and quick with her thorough work ethic. We highly recommend Marcy as a consultant!
Michael Goldberg
If you have a great idea, are getting ready to dive into a new project, are stuck somewhere in the process, or just want to brainstorm, email me at hoffman.marcy@gmail.com or call me at 305-785-7642.
I promise I will always bring the VOC with me.
Marcy
*A strategic plan is a living, breathing document that is the foundation for every company. If you don’t have one or haven’t looked at yours since you rented a CD from Blockbuster, get started!