‘FAKE IT TILL YOU MAKE IT’…OR TILL YOU OWN IT!
I work with business owners some who want to launch a new venture, some who want to expand their business and although they are at different stages, they often share a common challenge. Running and starting a business in today’s climate is challenging: it isn’t enough to open a storefront, put up a sign, print business cards and place an ad in the newspaper. Today’s entrepreneur needs to have a MBA in finance, a degree from MIT in technology and a Masters in marketing and social media.
This challenges give business owners pause, fills them with uncertainty and too often prompts them to hire a host of advisers or veer away from their plan.
No, you don’t need these degrees but to start/grow a business but you need to believe that you can pull it off. And you need to convince your employees, employers, customers and the world that you can pull it off.
It’s hard but sometimes , you need to ‘Fake It Till You Make It’ or “Fake It Till You Own It’. Amy Cuddy proposes in this video that it could take 2 minutes to pull this off
Watch this TED talk that has been watched over 47,000,000 times.