Reprinted from Startups.co 12.4,2017
Your elevator pitch is the most important piece of storytelling about your company you will ever do. And actually, you don’t need one pitch – you need many. Here’s where to start.
Stop us if you’ve heard this one before: a Founder and a VC walk into an elevator…
In all seriousness, if you’ve spent any time swimming in the startup waters, you’re probably familiar with the idea of the elevator pitch. But in case you missed that day in Founder School, the scenario is this:
Say you got in an elevator, and standing in that elevator was the one person that could make or break your business. You have the length of that elevator ride to convince this person to get on board. And no, the electricity can’t suddenly cut out and leave you with a couple of hours to fill instead of a handful of seconds.
Well — What the @#*! do you say?
There’s a reason the elevator pitch has become such an icon of entrepreneurship. And it’s not because so many founders keep finding themselves in elevators with Mark Cuban.
Crafting the perfect elevator pitch is equal parts art and science. It’s an exercise in economy, and a master-class in making every word count. Most of all, an elevator pitch is about distilling the value of your company down to its absolute essence. And the ability to do that is crucial no matter who you’re talking to.
But let’s be real: You’re spending every waking hour of your life for months at a time trying to build this thing. Boiling all that blood, sweat, and tears down to a couple of words can feel like an impossible task. Right?
Wrong. In fact, writing a killer elevator pitch for your startup is more than possible – it’s essential. Your elevator pitch the most important piece of storytelling about your company you will ever do.