Why do you need to read another blog?

Don’t Bang Your Head.

The name came to me as I listened to friends, business owners, organizational heads and young start-ups get increasingly overwhelmed with the choices we need to make daily. For businesses,  how do we turn this idea into a business? How do we reach our target market? This seems easy enough but with the fierce competition for people’s attention due in part to the explosive growth in marketing channels it is anything but easy.

Do I need social media, should I be on  Facebook, LinkedIn, should I be tweeting and what on earth is Pinterest?  What can I use to make myself/ business/organization/ work smarter without spending more money? How can turn this start-up into a business? How can I launch this new product?

What is….? How do I….? Why should I……? Can I throw my….. out of the window?

Sound familiar?

Don’t Bang Your Head will attempt to help your business identify, reach and retain your target audience and make sense of everyday technology. I hope to answer the questions that perplex and frustrate us and introduce you to new ideas and tools.

Let’s open a conversation. Send me your questions to dontbangyourhead@gmail.com, add your comments to the articles that interest you and let’s remember to have some fun.

And please, when you get frustrated, send a question but please don’t bang your head!

Who am I?

With over 25 years of business development background identifying market trends and building innovative businesses in areas of technology and design. What do I do? I work with entrepreneurs to develop a viable business strategy, identify their target audience (Ideal Client Profile) and design a plan to target them. There is a cacophony of marketing platforms and products, making it challenging for startups and small businesses to sift through the noise to find the optimal path to reach their ideal customers.

Every company needs an internal “voice of the customer”. Someone that can put themselves in the clients’ shoes and recommend or optimize approaches. Marcy is just that person. Her pulse of the market is beyond amazing. Couple that with her work ethics and creativity, and you will have an exceptional resource.

Siamak Farah
CEO at InfoStreet, Inc.

Please email me @ hoffman.marcy@gmail.com to see if I can help grow your company.

I love to write and have written articles for InfoStreet’s Small Business Blog, eWeek, Computer User, Computing Now and Brilliant Results. And of course, Don’t Bang Your Head, which is part work and a whole lot of fun.


Marcy Hoffman


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