This video from Magnolia Bakery is really an ad for MasterCard’s MasterPass. But watch from 1:43 on to see Magnolia’s mobile app. It’s hard to imagine how an app can sell cupcakes but in a few short screens, the app shows:
This app makes the process of ordering, paying and collecting rewards seamless. This approach worked for an international company like Starbucks but Magnolia showed how well it can work to sell cupcakes. I would love to order my take out from the handful of neighborhood restaurants I always order from, and how easy would it be to go to a specialty market, place my order, pay for it and have it waiting for me when I get there.
Social media marketing for any small business, or startup, isnt about having a Facebook page, opening a Twitter account or even building a mobile app. It’s about studying your market (identifying your ICP) and creating a strategy that reaches them and addresses their WIFME (what’s in it for me).
How can your business grow from a creative approach?