Whether you are an entrepreneur, a professional, a fund raiser, a student or an employee please watch this TED talk, “Your Body Language Shapes Who You Are”. This video has been seen by over 16M viewers and if I had my way, would be required viewing in every high school and college.
The actual title is “6 Ways to Make People Fall in Love With Your Brand’ but too few business people or NFP heads realize that their brand IS their business. Your ‘brand’ is the intangible that comes to mind when your customers, clients or donors, think about your company, your small business, your organization, your school or…you! So read on and learn 6 ways to make people fall in love with your brand. Consider it a belated Valentine’s gift.
“People don’t buy things for logical reasons,” Zig Ziglar once famously said. “They buy for emotional reasons.”
Which means: In order to gain customers—and keep them for life—you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it.
Want to see how it’s done? Check out this infographic.
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About Marcy Hoffman