Email’s About to Die, Argues Facebook Co-Founder
So says Dustin Moskovitz, a Facebook co-founder. He claims that the world has reached “peak email,” that the decades-old medium has entered its final, fatal decline.
CopyBlogger seems to agree, writing what at first seemed to be a eulogy for email marketing. “Email marketing seems to have died, striking many as “old-fashioned.” More fashionable venues like social media and mobile marketing get all the attention these days, especially for millennials.
Yet In the NYT’s articles, “For Email Newsletters, a Death Greatly Exaggerated“, the author makes the case that email marketing is not dead, that it is actually on the rise.
So is email marketing dead, on life support or is reports of its early demise another marketing myth?