Doctor, Baker, Cabinet Maker: Sounds like different jobs but actually they’re all the same. It used to be enough to be the best car repairman, the finest physician, the most talented baker to be successful.
With the explosion in review sites such as Yelp!, Health Grades, Google Reviews what your customers/patients say about you is as important as the actual service you provide. How many of you check out a hotel on TripAdviser before booking your trip? How often do you read product reviews on Amazon before making a purchase? HealthGrades multi-million dollar ad campaign is changing the way people search for physicians.
It’s all about customer service and I have to be honest- I like the shift. I like the ATT tech who gives me his cell number- and actually answers it. I appreciate the physician who provides free wifi to make the wait more productive. And I value the personal phone call from a Bloomingdale rep letting me know my favorite makeup is on sale.
“ We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. ~ Jeff Bezos
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The new ventures announcement will come soon; the adventures are never ending and the rebooting is about my focus on helping entrepreneurs find a way to ignore the cacophony of voices vying for your attention.
Voices that tell you that to succeed you MUST post, tweet, pin and share on every social media outlet that comes along, join the hottest loyalty program, download the latest app, move whatever you are doing to the ‘cloud’, email your customers every day, week, month…………
Don’t Bang Your Head will bring you thoughtful, informative and sometimes entertaining articles that will quiet the voices and help you grow your business.